Linnworks at IRX 2024
Posted on 6th August 2024 at 14:01
The Brief
Linnworks, a company committed to sustainable business practices, approached us with a challenge: design and deliver an exhibition stand for the IRX show at NEC Birmingham. Their goal was to create a visually impactful display that was not only eco-friendly but also fit within their budget. Recognizing their dedication to sustainability, we were thrilled to collaborate and translate their vision into reality.
We began by presenting Linnworks with three distinct visual concepts, each incorporating sustainable design principles. We then fostered an open dialogue, incorporating their feedback and ideas into the initial plans. Through this collaborative process, we arrived at a final design that struck the perfect balance between environmental consciousness, eye-catching appeal, and cost-effectiveness. With the plan solidified, we then transitioned seamlessly into the execution phase, transforming the vision into a reality for the IRX show.
The Solution
At Dancing Squirrel, we take our commitment to sustainability seriously. That philosophy extends to our participation in trade shows and exhibitions. We partnered with a print supplier verified as carbon neutral by Carbon Neutral Britain. This ensures that the environmental impact of producing our large graphics was minimized through initiatives like offsetting carbon emissions.
We also made strategic choices in the materials used for our exhibition stand. We opted for two lightboxes featuring 100% recyclable fabric. This eliminates the need for disposal after the event, reducing landfill waste. Additionally, the central graphics wall utilized 100% PVC-free fabric. PVC is a commonly used material in exhibition stands, but it's not easily recyclable and can pose environmental hazards. Our PVC-free alternative offers a more sustainable solution.
But our commitment goes beyond just material selection. Every element of our stand was meticulously designed with reusability in mind. The entire structure is modular, allowing for easy reconfiguration to fit different exhibition spaces throughout the UK. This means Linnworks can consistently showcase their brand at future events without generating additional waste. By prioritizing reusability, we're able to significantly reduce the environmental impact typically associated with traditional, disposable exhibition stands.
This approach demonstrates that impactful brand presentations don't have to come at the expense of environmental responsibility. Through careful planning, collaboration with sustainable partners, and the use of innovative materials, Linnworks is proud to present a trade show experience that prioritizes both brand exposure and environmental stewardship.
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