At Dancing Squirrel, we understand the critical role innovative event design plays in bringing a client's vision to life and re-establishing a leading presence in their industry. This case study showcases how Dancing Squirrel transformed Linnworks' industry event, Linn Academy, into a highly engaging and impactful conference and exhibition combination, exceeding all expectations.
Dancing Squirrel's Solution: An Innovative and Engaging Festival Format
Dancing Squirrel proposed a unique, out-of-the-box solution, moving away from stereotypical London, Birmingham, or Manchester venues to leverage local connections and truly deliver impact. We suggested Arena MK in Milton Keynes as the venue. This strategic choice allowed us to:
• Maximize existing connections and suppliers: Leveraging our network for seamless execution.
• Utilize venue expertise and partners: Ensuring smooth and professional event delivery.
• Shift the scene: Providing a fresh and accessible alternative to traditional London venues.
The event itself was a dynamic conference and exhibition combination, supported by an unforgettable "Partner Party" on the first evening.