+44 (0)1280 730074 
office@dancingsquirrel.co.uk 
The Brief 
 
In a competitive tender between production companies, Caremark chose Dancing Squirrel because we promised more than production. As a creative agency, we promised to elevate their brand and deliver a conference that left delegates remembering the message the speakers were looking to make. 
Caremark provided us with brand guidelines and templates for their presentations, including keywords and points they wanted to highlight. We were told the title of the event ‘Building a Winning Team’ and were tasked with applying our creativity to create engaging content to work alongside our seamless production.  
Dancing Squirrel was entrusted with the task of supporting Airbus with their ‘HR Grow Together Event.’ Aimed at bringing the HR team in the UK together to discuss how the year had gone, what inspired them, and how they could develop a deeper understanding of their function, whilst enjoying some entertainment including energisers and gameshow themed quizzes along the way. 
 
The first challenge was to source a venue central for delegates coming from the client’s main sites across the UK. The client also wanted a change from the traditional country house setting of previous years, so the creative direction was to embrace the energy of a city, leading us to Birmingham. After exploring a number of unique venue options, the Park Regis Hotel Birmingham emerged as an ideal fit for this experience. 
 
Two of the main areas the client wanted to focus on while planning this event were growth and sustainability. As the event producer, the vision was key to the impact of the meeting –transforming the stock conference room to embody the theme of ‘growth’. 
Axopar exhibition stand design & build - Southampton International Boat Show 2021 
THE BRIEF 
 
Our brief from the Axopar London team was to create a striking exhibition stand design that would make an impact at the boat show & effectively communicate their campaign messaging. An additional consideration was the stand needed to be on a floating outdoor pontoon measuring only 11.5m x 5m. 
 
Following a series of issues with their stand positioning at the show, event scheduling & final confirmation our client was only able to brief us & provide stand details just 10 days before the show opened to the public & with a two-day onsite build schedule, we received sign off just 6 days before our team arrived in Southampton. 
 
But with our company ethos of “the possibilities are endless” this was a challenge we couldn’t say no to. 
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