As the preferred production partner of EJ Churchill, Dancing Squirrel was proud to play a key role in delivering The World Championships 2025 — a flagship event in the international clay shooting calendar. Held bi-annually and shared between EJ Churchill in the UK and a corresponding host in the USA, this prestigious competition attracts elite shooting talent and spectators from across the globe. 

Set against the stunning backdrop of the West Wycombe Estate, the 2025 UK edition welcomed guests from all nationalities for a week of competition, networking, and celebration of sporting excellence. 

At Dancing Squirrel, we understand the critical role innovative event design plays in bringing a client's vision to life and re-establishing a leading presence in their industry. This case study showcases how Dancing Squirrel transformed Linnworks' industry event, Linn Academy, into a highly engaging and impactful conference and exhibition combination, exceeding all expectations. 

 

26th – 27th February 2024, Dancing Squirrel took a significant step in expanding our reach by exhibiting for the first time at The PA Show Spring, held at London ExCeL. Historically, our business has grown through long standing legacy clients and word-of-mouth recommendations, but this year, we made a strategic decision to proactively market our services to a wider audience. The event provided an excellent opportunity to connect with PAs, EAs, and VAs from various industries, fostering new relationships and networks. 

 

 

To create an engaging and memorable presence, we developed the concept of a ‘Pick and Mix’ of event services. This showcased our key offerings, including team building, awards, virtual events, conferences, venue finding, and more.  

 

One of our major legacy clients hosts a top-level start of year conference for 250+ members of management across their international locations. The event is strictly business, seeing reviews of the year just gone and locking in plans for the year ahead and beyond. As a trusted partner we are asked to look after almost every aspect of this event: 

 

• sourcing a secure and functional venue 

• providing world class crew able to work with sensitive information 

• produce an effective event from initial visuals to full production 

• elevate specific content 

• help the business achieve EGS goals 

• help to engage delegates in what can be an intense programme 

 

With weekly meetings for this specific client, Dancing Squirrel were ready and agile, able to start work immediately. 

Dancing Squirrel Europe recently had the pleasure to support Manhattan Associates with their flagship European conference, Exchange 2024. This event brings together customers & suppliers from across the globe to share the latest information on technology & vision, as well as provide unique networking & social experiences. As Manhattan’s dedicated partner in Europe, we were trusted to work alongside their international team to help coordinate the event, from creative input & event design, exhibition & plenary build to video production & furniture hire – all with the key aim to minimise the events environmental footprint. 

 

We selected the Hotel La Tour in Milton Keynes. Located on the 14th floor, the restaurant and bar offers guests stunning 360-degree panoramic views over Buckinghamshire and Bedford, providing guests with one of the best views of the blossoming city in one of its most elegant bars. 

 

To transform a restaurant into party area, we had to replace over 100 pieces of furniture, bringing in poseur tables that allowed guests ease of movement around the floor. It was no simple task, but we succeeded seamlessly with a coordinated effort assisted by the hotel staff. 

 

 

 

At Dancing Squirrel Events, we understand the critical role employees play in building a strong and successful company. Traditional award ceremonies, however, can often fall flat, failing to capture the spirit of a dynamic workforce. This case study showcases how Dancing Squirrel's innovative approach transformed a client's employee recognition program into a highly engaging and impactful festival. 

 

In a competitive tender between production companies, Caremark chose Dancing Squirrel because we promised more than production. As a creative agency, we promised to elevate their brand and deliver a conference that left delegates remembering the message the speakers were looking to make. 

Caremark provided us with brand guidelines and templates for their presentations, including keywords and points they wanted to highlight. We were told the title of the event ‘Building a Winning Team’ and were tasked with applying our creativity to create engaging content to work alongside our seamless production.  

Dancing Squirrel was entrusted with the task of supporting Airbus with their ‘HR Grow Together Event.’ Aimed at bringing the HR team in the UK together to discuss how the year had gone, what inspired them, and how they could develop a deeper understanding of their function, whilst enjoying some entertainment including energisers and gameshow themed quizzes along the way. 

 

The first challenge was to source a venue central for delegates coming from the client’s main sites across the UK. The client also wanted a change from the traditional country house setting of previous years, so the creative direction was to embrace the energy of a city, leading us to Birmingham. After exploring a number of unique venue options, the Park Regis Hotel Birmingham emerged as an ideal fit for this experience. 

 

Two of the main areas the client wanted to focus on while planning this event were growth and sustainability. As the event producer, the vision was key to the impact of the meeting –transforming the stock conference room to embody the theme of ‘growth’.